TechStack Academy — Adobe Experience Platform, AJO & CJA Training
Live batches enrolling — AEP & AJO

Build on Adobe Experience
Platform. Not just talk about it.

Instructor-led training in AEP, AJO and CJA — taught by architects who have shipped these systems into production at enterprise scale.

100+
Learners trained
5+
Years in Adobe
100%
Hands-on labs
Live
Instructor-led
XDM SchemasReal-time ProfileIdentity GraphWeb SDKAdobe TagsSegment BuilderJourney CanvasOffer DecisioningAnalysis WorkspaceDerived FieldsAttribution IQ
01 — Our Courses

Three courses.
One complete Adobe stack.

Each course is built around a live enterprise implementation — real pipelines, production architectures, and the patterns we use on client deployments.

All course details →
02 — Outcomes

Where our learners
end up.

Self-reported outcomes from learners who completed a course and capstone project between 2023 and 2025.

42%
Median salary uplift

Reported within 12 months of completing a course.

9/10
Would recommend

Post-course survey across all 2024–25 cohorts.

6 wks
To first live build

Average time to shipping work in a real tenant.

100+
Alumni network

Across India, the US, Australia and the UK.

AEP Consultant MarTech Architect CDP Engineer Journey Specialist Analytics Lead
03 — Why TechStack

We don't teach theory.
We teach craft.

01

Built by practitioners

Instructors who have implemented AEP and AJO at scale across BFSI, retail and media — architects, not trainers reading documentation.

02

Real implementation labs

Every lab is drawn from an actual enterprise deployment — including the edge cases and failure modes documentation never mentions.

03

Portfolio-ready capstone

Build one complete implementation from week one that you can demonstrate to an employer — not just a certificate.

04 — Testimonials

What our learners say

We were building real schemas and ingesting live data by week two. I landed a Senior AEP Consultant role before the course ended.
RK Rahul K. Senior AEP Consultant, Bangalore
The AJO course gave me the exact workflow and the confidence to lead journey builds at my client. Essential for anyone in MarTech.
PS Priya S. MarTech Architect, Hyderabad
Every session covered real-world edge cases you'd never find in documentation. Best career investment I made this year.
AM Arjun M. Data Engineer, Mumbai
★★★★★ Just posted

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Ready to become the person
who builds the platform?

Join 100+ professionals who have built real Adobe Experience Cloud capability with us.

Our Courses

Deep-dive training that builds
real capability

Every course mirrors an enterprise implementation — real pipelines, production architectures, live tenants. No slides, no theory.

AEP
Adobe Experience Platform
Flagship course

Master the full AEP stack — XDM schema design, ingestion pipelines, real-time customer profiles, identity graphs and streaming segmentation.

  • XDM schema design & data modelling
  • Batch & streaming ingestion — API, Web SDK
  • Real-time Customer Profile architecture
  • Identity resolution & namespace strategy
  • Segment Builder & Audience Portal
  • Adobe Tags & Web SDK implementation
Live online Labs
Enroll →
AJO
Adobe Journey Optimizer
Journey orchestration

Build, test and activate real-time journeys — welcome flows to cart recovery — with AJO's decisioning and personalisation engine.

  • Journey canvas, entry events & waits
  • Email & push channel configuration
  • Segment-based & event-triggered journeys
  • Offer Decisioning & personalisation
  • Journey reporting, KPIs & A/B testing
  • Deep AEP profile integration
Live online Labs
Enroll →
CJA
Customer Journey Analytics
Analytics mastery

Analyse the complete journey across every touchpoint. Analysis Workspace, derived fields and cross-channel attribution on your AEP data.

  • Connections & Data Views governance
  • Analysis Workspace & freeform tables
  • Calculated metrics & derived fields
  • Multi-touch attribution modelling
  • Cross-channel journey visualisation
  • Dashboard sharing & report governance
Live + recorded
Notify me →
Curriculum

Week by week,
build to production.

Week 1

Foundations & XDM

Platform architecture, sandboxes, and your first schemas — field groups, identity maps, and modelling decisions that hold up in production.

Week 2

Ingestion pipelines

Batch datasets, HTTP API streaming, Web SDK and Adobe Tags — with monitoring, validation and the failure modes you will actually hit.

Week 3

Profile & identity

Real-time Customer Profile, identity graphs, namespace strategy, and the merge policies that decide what your profile actually says.

Week 4

Segmentation & activation

Segment Builder, streaming vs batch evaluation, Audience Portal, and destinations — then your capstone review and handover.

Week 1

Journey fundamentals

AJO architecture and its AEP dependencies, then the journey canvas — entry events, conditions, waits and journey versioning.

Week 2

Channels & content

Email and push configuration, templates and fragments, personalisation syntax, and deliverability practice that survives audit.

Week 3

Decisioning

Offer Decisioning end to end — offers, eligibility rules, ranking and placements — wired into live journeys.

Week 4

Measure & optimise

Journey reporting, KPI definition, A/B tests, and a capstone journey you design, ship and present.

Week 1

Connections & data views

Stitching datasets into connections, then data views — dimensions, metrics, persistence and the governance around them.

Week 2

Workspace craft

Freeform tables, flow and fallout, cohort analysis — and calculated metrics that answer the question actually being asked.

Week 3

Attribution

Derived fields, multi-touch attribution models, and cross-channel journey analysis you can defend in a review.

Week 4

Reporting at scale

Dashboards, scheduled reports, sharing models, and a capstone analysis presented to a business audience.

Included in every course

What you get when you enrol

01

Live instructor sessions

Weekly live sessions with a practitioner. Real Q&A on real scenarios — never pre-recorded monotony.

02

Session recordings

Every session recorded and shared within 24 hours, so you can revisit any lab at your own pace.

03

Capstone project

A portfolio-ready implementation you design, build and present — proof of capability, not attendance.

Roadmap

Coming soon

Courses in development, built the same way — real tenants, real implementations. Register your interest and you'll hear first when a batch opens.

In development

Adobe Target

Experimentation and personalisation — A/B and multivariate testing, audience targeting, and delivery through the Web SDK.

Notify me →
In development

Marketo Engage

The B2B lead lifecycle end to end — scoring models, nurture programs, smart campaigns and revenue attribution.

Notify me →
In development

Salesforce Data Cloud

Data model design, harmonisation and identity resolution on Salesforce's CDP — plus how it sits alongside an Adobe stack.

Notify me →
Next up

Databricks Agentic CDP

Lakehouse-native customer data — building an agentic CDP on Databricks, from unified profiles to autonomous activation.

Notify me →
Bundle offer

All three courses.
One complete stack.

Take AEP, AJO and CJA together and cover the full ecosystem — ingestion and profiles through to orchestration and analytics. The most complete Adobe training available anywhere.

About Us

Built by practitioners,
for practitioners.

One belief runs through everything we teach: the only way to learn a platform is to build on it. Every session, lab and project is designed around that.

100+
Professionals trained across India
3
Expert Adobe courses
100%
Hands-on, project-based
5+
Years in the Adobe ecosystem

Most training teaches you what a platform does. We teach you how to build with it.

TechStack Academy exists to close the gap between knowing Adobe and being able to implement it. Most professionals leaving Adobe training could describe the platform — but froze the moment they opened an empty sandbox.

So our courses are structured around real enterprise use cases from BFSI, retail, media and e-commerce. Every lab, exercise and capstone is modelled on something we have built and deployed in production.

We are based in Hyderabad and teach learners across India, the US, Australia and the UK — the markets where demand for AEP expertise is growing fastest.

BFSI Retail Media E-commerce
Why us

Why professionals choose us
over the alternatives

01

Built by practitioners

Instructors who have implemented AEP, AJO and CJA at enterprise scale across BFSI, retail and media — architects who have shipped production systems.

02

Project-based learning

You start a complete implementation in week one. You finish with something demonstrable — not just a credential to list.

03

Schedule that fits work

Weekend batches, weekday evening slots and full recordings — built for people with a job and a life.

Process

From enrolment to employment

Five steps from your first demo session to your next career move.

1

Choose your course

Read the full syllabus and sit a free demo before committing to anything.

2

Enrol & onboard

Welcome pack and all course materials in your inbox within 24 hours.

3

Learn live

Weekly live sessions with hands-on labs and real Q&A every time.

4

Build your capstone

An implementation modelled on real enterprise work, presented at the end.

5

Master the stack

Leave with capability you can apply at work on Monday morning.

Get started

Ready to train with us?

Start with a free demo session. No commitment, no pressure.

Contact

Get in touch

Enrol, book a demo, or just ask a question. Every message is answered personally — usually within a few hours.

We'd love to hear from you

Tell us which course you're interested in and we'll come back with details, batch dates and a link to book your free demo.

HQ Location Hyderabad, Telangana, India
@ Email contact@techstackacademy.com
WW Website techstackacademy.com

Free demo session

A 60-minute live demo before you decide. One real lab, and every question answered. No obligation.

Send an enquiry

Tell us a little about yourself and we'll reply within a few hours.

* Required. Personal reply within a few hours, working days.

Message sent

Thank you. We'll come back within a few hours with course details and your free demo link.

FAQ

Common questions

Not for AEP — it starts from fundamentals. For AJO, basic AEP knowledge helps, which the AEP course gives you.

Every session is recorded and shared within 24 hours. Watch it back at your pace and bring questions to the next one.

Yes — private batches for teams of five or more, with customised content and flexible scheduling. Get in touch to discuss.

Absolutely — everything is online, and we have learners in the US, Australia and the UK. Timings are IST — get in touch for current batch slots.

Resources

Read before you enrol.

The full curriculum for every course, free and without a form. We would rather you knew exactly what you are signing up for.

Course curricula

Module-by-module detail — topics, labs and what you build. No email required.

AEP
PDF · Curriculum
Adobe Experience Platform

Schema design, ingestion, real-time profiles, identity and segmentation — the full module breakdown.

Download ↓
AJO
PDF · Curriculum
Adobe Journey Optimizer

Journey canvas, channels, decisioning and measurement, module by module.

Download ↓
CJA
PDF · Curriculum
Customer Journey Analytics

Connections, data views, Workspace craft and attribution — the complete outline.

Download ↓
In preparation

AEP starter guide

A short practical primer on getting your first schema and dataset live. Ask us and we will send it the moment it is ready.

Notify me →
Free session

Sit a demo class

Sixty minutes with the instructor and one real hands-on lab — the most useful resource on this page.

Book free demo →
Answers

Common questions

Prerequisites, missed sessions, corporate batches and attending from outside India.

Read the FAQ →
Legal

Privacy policy

How we collect, use and protect the information you share with us when you enquire about or attend a course.

Last updated — July 2026

01

What we collect

When you submit the enquiry form we collect your name, email address, phone number (if given), the course you are interested in, your stated experience level and any message you write. If you post a review we store the name, role and review text you provide.

  • Contact details you enter into a form on this site
  • Course preference and experience level, so we can advise you properly
  • Records of emails and messages exchanged with us
  • Basic technical data such as browser type and pages visited
02

Why we use it

We use your information to reply to your enquiry, send the course syllabus you requested, deliver a course you have enrolled in, and — only where you have ticked the marketing consent box — tell you about new batches, courses and offers.

We do not sell your data, and we do not share it with third parties for their own marketing.

03

Marketing consent

Marketing email or WhatsApp messages are sent only if you actively opted in. That consent is recorded with a timestamp, and you can withdraw it at any time by using the unsubscribe link in any message or by emailing us. Withdrawing marketing consent does not affect course communications you need as an enrolled learner.

04

How long we keep it

Enquiry records are kept for [24 months] from your last contact with us, unless you ask us to erase them sooner. Records relating to a paid enrolment are kept for [7 years] where tax and accounting rules require it.

05

Your rights

You can ask us to show you the data we hold about you, correct it, delete it, or stop using it for marketing. Write to contact@techstackacademy.com and we will respond within 30 days.

If you are in the UK or EU you have these rights under GDPR; in India, under the Digital Personal Data Protection Act. Either way we apply them to everyone.

06

Third parties we use

We rely on a small number of service providers to run this business — [email provider], [payment processor], [video conferencing platform] and [website host]. Each processes data only on our instructions. We do not use advertising trackers on this site.

07

Contact

Questions about this policy, or to exercise any right above: contact@techstackacademy.com, TechStack Academy, Hyderabad, Telangana, India.

Before you publish

The bracketed items above — retention periods and named service providers — need your real details, and this draft should be reviewed by a legal advisor familiar with DPDP and GDPR. It is a solid starting structure, not legal advice.

Legal

Terms of use

The terms on which we provide this website and our training courses.

Last updated — July 2026

01

About us

This site is operated by TechStack Academy, an independent training provider based in Hyderabad, India. By using this site or enrolling in a course you accept these terms.

02

Independence from Adobe

Adobe, Adobe Experience Platform, Adobe Journey Optimizer and Customer Journey Analytics are trademarks of Adobe Inc. We are not affiliated with, endorsed by, or an authorised training partner of Adobe Inc. Our courses do not confer any Adobe certification, and completing a course does not entitle you to an Adobe credential.

The same applies to any other vendor named on this site, including Salesforce and Databricks.

03

Enrolment and delivery

A place is confirmed once payment is received. Courses are delivered live online on the published schedule; session recordings are shared with enrolled learners.

  • We may reschedule a session with reasonable notice, or substitute the instructor where necessary
  • We may cancel a batch that does not reach minimum numbers, in which case you are refunded in full
  • Course content may be updated as the underlying platforms change
04

Your responsibilities

Course materials, recordings and lab content are provided for your personal learning only. You may not record sessions, redistribute materials, or resell or reproduce our content. Access is for one named learner and may not be shared.

05

Platform access

We teach against demonstration environments and walkthroughs. We do not provide licensed Adobe sandbox or tenant access, and you are responsible for any platform access you obtain through your own employer or vendor agreement.

06

No guarantee of outcome

Our courses build practical capability, but we do not guarantee employment, a salary increase, or any particular career outcome. Outcome figures quoted on this site are self-reported by past learners and are not a promise of your result.

07

Liability

We provide training in good faith and to a professional standard. To the extent permitted by law, our liability to you is limited to the fees you paid for the course concerned. We are not liable for indirect or consequential loss, including business losses arising from how you apply what you learn.

08

Governing law

These terms are governed by the laws of India, and the courts of Hyderabad, Telangana have exclusive jurisdiction.

Before you publish

Have a lawyer review this against your actual enrolment process and pricing, and confirm the liability and jurisdiction clauses suit the markets you sell into. This is a starting structure, not legal advice.

Legal

Refund policy

What happens if you need to cancel, transfer or claim a refund on a course.

Last updated — July 2026

01

Free demo first

Every course starts with a free demo session, and we would rather you use it than need this policy. Sit the demo, meet the instructor, see a real lab, and decide afterwards.

02

Cancellation by you

Refunds depend on when you tell us, measured against your batch start date.

  • 7 or more days before the start — full refund, no deduction
  • Under 7 days before the start — [80%] refund; we hold back a share to cover materials and the reserved seat
  • After the first session — [50%] refund, available up to the end of week 1
  • After week 1 — no refund, as most of the material and instructor time has been delivered
03

Transfers

You can move to a later batch of the same course once at no charge, if you ask at least [3 days] before your batch starts. A transfer replaces a refund rather than adding to it.

04

Cancellation by us

If we cancel or postpone a batch and no alternative date suits you, you receive a full refund. This applies regardless of the timings above.

05

Bundles and corporate bookings

Bundle purchases are refundable on the same terms for any course not yet started; courses already delivered are charged at the individual course rate. Corporate and private-batch bookings follow the terms in your signed engagement, which take precedence over this page.

06

How to claim

Email contact@techstackacademy.com with your name, the course and batch, and the reason. We acknowledge within 2 working days, and approved refunds are returned to the original payment method within [10 working days]. Payment gateway charges may be deducted where the provider does not return them to us.

Before you publish

The bracketed percentages and timeframes are a fair, defensible starting point — set them to your real terms, and make sure they match whatever your payment gateway and any corporate contracts say. Not legal advice.